Sr Events Marketing Manager

Company: Tbwa Chiat/Day Inc
Location: Boston
Posted on: February 5, 2025

Job Description:

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.About this position:As Senior Events Marketing Manager at Later, you'll architect and execute our events strategy to strengthen Later's position in the enterprise social media and influencer marketing space. Leading a small but growing events team, you'll create high-impact experiences that engage senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies. This role is critical in bringing Later's brand to life through industry events (conferences, tradeshows) and executive programs, directly contributing to both brand awareness and pipeline generation. Reporting to the VP of Corporate, you'll shape how our enterprise audience experiences Later in-person and virtually.What you'll be doing:

• Develop and own Later's comprehensive annual events strategy and roadmap
• Create strategic framework for measuring event ROI and pipeline impact
• Design targeted owned event experiences for enterprise marketing leadersTechnical/Execution
  • Manage events budget, vendor relationships, and agency partnerships
  • Execute virtual, hybrid, and in-person event programs at scale
  • Create and maintain event measurement frameworks and ROI analysis
  • Partner with Demand Generation to create integrated event campaigns
  • Work with Product Marketing to showcase platform capabilities effectively
  • Support Sales team in creating high-touch executive events and VIP experiences
  • Collaborate with Customer Marketing to secure and prepare customer speakersLeadership
    • Manage and mentor an Events Manager, providing guidance and career development
    • Build and maintain relationships with industry event organizers and partners
    • Guide cross-functional initiatives between events, sales, and marketing teamsResearch/Best Practices
      • Define and implement event marketing best practices and playbooks
      • Stay current with B2B event trends and technologies
      • Conduct regular analysis of competitive event strategiesMinimum Requirements:
        • 7+ years of B2B events marketing experience, with demonstrated progression in events strategy roles
        • Bachelor's degree in Marketing, Events Management, or related field
        • Proven success managing large-scale conferences and executive-level events
        • Track record of delivering measurable pipeline impact through events programs
        • Experience managing and developing direct reports in an events context
        • Strong project management skills with ability to manage multiple events simultaneously
        • Expertise in event strategy, from concept development to execution and measurement
        • Proficiency in event management platforms and marketing analytics tools
        • Experience managing six-figure event budgets and vendor relationships
        • Experience marketing to enterprise B2C brands and agenciesNice to Haves:
          • CMP (Certified Meeting Professional) certification
          • Background in social media or influencer marketing space
          • Experience with marketing analytics and attribution platforms
          • Knowledge of enterprise sales cycles and pipeline development
          • Advanced degree in related fieldHow you work:
            • You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
            • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
            • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
            • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
            • You share insights to help the team stay ahead and make informed decisions.
            • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
            • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.Our approach to compensation:We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.Salary Range:$125,000 - 135,000#LI-HybridWhere we workWe have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.Diversity, inclusion, and accessibilityAt Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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Keywords: Tbwa Chiat/Day Inc, Taunton , Sr Events Marketing Manager, Executive , Boston, Massachusetts